1. Culture Crossing Guide – Armenia. https://www.culturecrossing.net/
2. Holidays and observances in Armenia in 2021. https://www.timeanddate.com/
Armenia, a country in the Caucasus region, is rich in culture and tradition. Understanding these customs and business culture is essential to effective business communication with Armenians.
Armenians place great importance on family and religion. Here, hospitality is the norm, and this spirit of hospitality is reflected in their business activities. Courtesy and respect are very important in Armenian business dealings.